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Remember me. Sign in Recover your password. A password will be e-mailed to you. I have been concerned by a few local SEO providers who have been using what are in my opinion risky, non-compliant practices. What I often see are straight out hacks! Non-compliant time saving short cuts! Sneaky borderline techniques! I was surprised to see where an Auckland SEO services provider had evaded detection while using spam techniques of the highest order. His strategy is simply to build a new website separate to the main client site — use a keyword software tool to spurt out 1, related keywords vaguely related , hit a button to produce a site which has 1, duplicated pages with the only variation being an automatically populated Title and Anchor Link….
And then to build authority he hits another button which sends out hundreds of thousands of spam comments across the web…. And to give link variety he hits another program which auto-submits to thousands of low quality, non-moderated directories. If you are his client you now have every Viagra spammer, every Ponzi scheme, every porn site, every casino and every fake Rolex site linking to yours… Nice! Up until now his spam sites have been doing surprisingly well.
I could follow a number of keywords and find one of the top results was directed to one of these totally bogus sites. Of course when a searcher got there they were presented with an incomprehensible page of garbage…. In fact some of the stats on these pages were mind-boggling — 23, visits according to his site stats to a page with a keyword that has only searches per month on Google… hello!
As far as I can tell they are not showing in the first positions of New Zealand Google search results. And a number of other SEO providers who have used dodgy link farms and blog networks have also evaporated.
Another example is a spammer who left multiple comments on this site. One comment had been published over , times on the web and gained this suspect operator a top 5 position for a major corporate brand name in the United States…. These are examples of how the Penguin Update has improved search by identifying and destroying webspam. From what I am reading and seeing there seems to be a lot of collateral damage from the Penguin update.
Sure, a lot of businesses who have been tempted to use slightly non-compliant strategies are seeing a dramatic drop in traffic to their websites. But there also seem to be some businesses who have toed the line and have been punished almost as much as the spammer I have already described. To be fair it is difficult to separate repercussions from Panda from Blog Network from Panda from Penguin from every other change Google has made… 52 changes in April alone.
And these observations are fairly anecdotal as I have only noticed the trend because of current keyword research projects. Someone develop software to look at historic search results please. What I am seeing is that for products which you would expect the big box retailers to rank for, they are surprisingly absent. Try a few FMCG product based searches yourself.
You would expect the big retail companies to absolutely dominate these keywords yet they barely feature. Obviously Apple sites will take the top spots and this is how it should be. Then Wikipedia not sure a searcher would need a Wikipedia result for iPad. Interestingly there is not one large retailer on Page one. And only one of the many large New Zealand electronic goods retailers appears on page two — about half way down.
This is just iPad 2. Try a search for other consumer goods and see where the big retailers appear. If the search results do not feature the biggest retailers in New Zealand for many products how could Google think they are offering the best possible results for a given keyword?
I tend to think that this is more about complacency from large brands rather than intentional search engine manipulation penalties. And they have been able to rely to a degree on a large amount of direct visitors due to their television and print advertising. Yes, we all love WordPress and WPMU were one of those companies that made our themes attractive, easy to use, socially functional and all the other great attributes we look for in a site.
The irony was that they benefited from the Panda Update through their quality content, only to be punished for links that they had very little control over with the roll out of the Penguin Update. We all know the little link in the footer of a website — web design by web company.
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